Hi, I’m Lily.
I’m a marketing professional focused on growth marketing, brand partnerships, influencer collaborations, and community-led growth. I build campaigns and programs that connect brands and people in meaningful ways, from creator partnerships to experiential events.
About Me!
Over the past 3+ years, I’ve had the opportunity to work across a variety of marketing disciplines, including growth marketing, brand partnerships, influencer marketing, social media management, community marketing, and experiential campaigns. I love taking on new challenges and thrive in collaborative environments where strong communication and teamwork are key.
What excites me most about marketing is the opportunity to help brands grow through genuine relationships with their audiences. Whether it’s building ambassador programs, collaborating with creators, managing social media strategy, or developing community-driven campaigns, I’m always thinking about how to bring people into the brand rather than simply marketing to them.
Most recently, I worked as a Marketing Manager at Partytrick, where I helped expand brand reach through partnerships, creator collaborations, and community initiatives. My work included developing ambassador programs, managing brand collaborations, and launching campaigns designed to drive engagement and audience growth.
I’m excited by opportunities to help brands scale through thoughtful partnerships, community-driven initiatives, and growth-focused marketing strategy.
Areas of Focus
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Developing marketing initiatives designed to expand brand reach, increase engagement, and drive sustainable user growth. I focus on uncovering scalable opportunities that introduce brands to new audiences through strategic partnerships, creator collaborations, and community-driven campaigns. My goal is to build marketing programs that extend beyond visibility, bringing people into the brand ecosystem and fostering meaningful, long-term engagement.
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Building strategic collaborations between brands that create mutual value and expand audience reach. I develop partnership concepts that align naturally with each brand’s identity, coordinate cross-brand campaigns, and manage relationships to ensure collaborations feel authentic and thoughtfully integrated. My focus is on creating partnerships that not only generate visibility, but also strengthen brand positioning and deliver meaningful marketing impact for everyone involved.
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Designing programs that turn audiences into active participants in the brands they support. From ambassador programs to community-led events and initiatives, I focus on creating opportunities for people to engage with, contribute to, and advocate for the brands they love. By fostering genuine connections and encouraging participation, these programs help build stronger communities around a brand while driving meaningful engagement and long-term loyalty.
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Partnering with creators to develop authentic content that resonates with modern audiences. I focus on identifying creators whose voices and communities naturally align with a brand’s values, then building collaborative campaigns that feel genuine rather than overly promotional. From managing creator relationships to shaping campaign concepts, my goal is to create partnerships that produce engaging content while introducing brands to new audiences in an organic and credible way.
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Developing marketing strategies that align campaigns, partnerships, and community initiatives with broader growth goals. I focus on identifying opportunities for brands to expand their reach, strengthen audience engagement, and build long-term momentum through integrated marketing efforts. By connecting strategy with execution, I help turn big-picture growth goals into cohesive marketing initiatives that deliver meaningful impact.
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Developing social media strategies that help brands build visibility, strengthen audience relationships, and support broader marketing goals. I focus on creating content frameworks and campaigns that encourage conversation, community participation, and meaningful engagement rather than one-way promotion. By aligning social content with partnerships, creator collaborations, and larger marketing initiatives, I aim to turn social platforms into spaces where brands can connect with audiences in authentic and lasting ways.
Campaigns & Marketing Initiatives
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Overview
Partytrick’s marketplace connects hosts with brands that enhance their gatherings. I helped expand this ecosystem by identifying aligned brands, onboarding them as marketplace partners, and developing cross-promotional marketing opportunities. Through this work, I supported the onboarding of 10+ consumer brands and helped create new collaborative marketing opportunities between Partytrick and its partners.
Objective
Expand the Partytrick marketplace by onboarding brands whose products naturally complemented hosting experiences, while creating partnership opportunities that increased visibility for both Partytrick and the participating brands.
Strategy
Focus on brands whose products fit seamlessly into hosting culture and social gatherings. Partnerships were structured to include both marketplace placement and collaborative marketing initiatives.
Execution
Identified and developed relationships with 10+ brands aligned with Partytrick’s audience and platform.
Onboarded partners to the Partytrick marketplace as affiliate brands.Developed cross-promotional campaigns that integrated brands into Partytrick hosting experiences.
Coordinated collaborative marketing opportunities between Partytrick and partner brands.Impact
These partnerships expanded the Partytrick marketplace while creating additional visibility and marketing opportunities for participating brands through collaborative campaigns and integrations.
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Overview
Host How I Host was a cross-media content initiative designed to spotlight how people host gatherings in their own unique way while naturally showcasing Partytrick as a tool for planning and inspiration. Within the first three months, I conducted outreach and built relationships with 50+ creators, hosts, and community members, establishing a diverse group of participants whose stories could be featured across the series.
Objective
Humanize the Partytrick brand while creating engaging content that highlighted real hosting experiences and inspired audiences to host their own gatherings.
Strategy
Develop a recurring content series that blended community storytelling, creator participation, and cross-platform distribution. The goal was to feature a wide range of hosts while creating content that could live across multiple channels, reinforcing Partytrick’s role as a hub for hosting inspiration.
Execution
Conceptualized and structured the Host How I Host series, building detailed SOPs and operational workflows to ensure the initiative could be executed efficiently and scaled over time.
Conducted outreach and established relationships with 50+ hosts and creators within the first three months of the initiative.
Coordinated content across blog features, social media, and digital storytelling.
Used the series to highlight both the personalities behind the gatherings and the tools used to bring them together.Impact
The initiative helped position Partytrick as a platform rooted in community and real hosting culture while generating engaging storytelling content across multiple channels.
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Overview
The Partytrick College Ambassador Program was developed to introduce the platform to college communities through student-led hosting experiences and social storytelling. I built the program from concept to execution, creating the structure, systems, and outreach strategy needed to launch and manage a scalable campus ambassador initiative.
Objective
Increase brand awareness among Gen Z audiences while generating authentic user-generated content around hosting and gatherings.
Strategy
Develop a structured ambassador program that empowered students to host events using Partytrick templates while sharing their experiences with their communities online.
Execution
Built the ambassador program framework from concept through launch, creating organized systems and processes to support recruitment and program management.
Conducted outreach to 1,000+ college students across the U.S. to source potential ambassadors.
Recruited and onboarded 10+ qualified ambassadors for the fall semester cohort.
Developed event blueprints and hosting templates to guide student-led gatherings.
Created content guidelines to encourage consistent social storytelling.
Maintained communication with ambassadors to support participation and engagement.Impact
The program successfully launched Partytrick’s first college ambassador cohort and created a foundation for expanding the brand’s presence within college communities. Through outreach to 1,000+ students across the U.S., the program ultimately recruited 10+ qualified ambassadors for the fall semester who hosted gatherings and shared their experiences through social content. By empowering students to introduce Partytrick within their own communities, the initiative helped generate authentic user-generated content, increase brand awareness among Gen Z audiences, and establish a scalable framework for future ambassador program growth.
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Overview
The Partytrick Creator Program was designed to expand brand visibility through partnerships with creators whose audiences aligned with Partytrick’s hosting and lifestyle community.
Objective
Increase brand awareness and platform engagement by partnering with creators who could introduce Partytrick to new audiences through authentic content and real-life hosting experiences.
Strategy
Develop a network of creators who naturally aligned with Partytrick’s audience and empower them to create content centered around hosting moments. The program focused on creators whose content already revolved around entertaining, gatherings, and lifestyle experiences.
Execution
Identified and developed relationships with 20+ creators across lifestyle, hosting, and entertaining niches
Managed creator partnerships and coordinated campaign participation.
Collaborated with creators on content concepts that highlighted real hosting experiences.Facilitated connections between creators and product sponsors within the Partytrick marketplace, creating collaborative campaigns that integrated brand partners into creator content and hosting experiences.
Impact
The Creator Program helped expand Partytrick’s reach through authentic storytelling and community-driven content. By building relationships with 20+ creators, the program generated a steady stream of hosting-focused social content that introduced Partytrick to new audiences in a natural and engaging way. Connecting creators with product sponsors from within the Partytrick marketplace also created collaborative campaigns that supported multiple marketing initiatives simultaneously, strengthening brand partnerships while amplifying creator-led content.
Professional References
Our team has loved working with Lily on brand partnerships. She has a natural talent for connecting people and brands in ways that feel thoughtful, authentic, and fun.
Lily helped bring Storied Goods into conversations and partnerships with several well-known brands, always with enthusiasm and professionalism.
She’s organized, proactive, and strong in maintaining relationships, even after initial connections--not a given in today's brand culture.
Beyond that, Lily is simply a joy to work with. Kind, positive, and deeply relationship-driven, she’s the kind of partner every brand hopes to have in their corner.
Any team looking for someone to build meaningful brand relationships and develop creative collaborations would be so fortunate to work with her.
— Martha B, Storied GoodsLily worked with me at Partytrick and played a key role in building our college ambassador program from the ground up. What started as a concept quickly became a fully operational program under her leadership — she developed the strategy, created the briefs and playbooks, led recruiting, and built the systems needed to support and mentor ambassadors across campuses.
What impressed me most about Lily was her ability to take an early-stage idea and turn it into something structured, scalable, and thoughtful. She brought both creativity and operational rigor to the process, ensuring the program reflected our brand while also driving real engagement within college communities.
She’s proactive, organized, and deeply invested in the success of the programs she leads. Any team would be lucky to have her.
— Jill B, Marketing Director at PartytrickI had the opportunity to work closely with Lily on several marketing initiatives and was consistently impressed by her thoughtful approach to growth and partnerships. She has a strong ability to identify creative opportunities for brands to expand their reach while building genuine, collaborative relationships with partners. Lily brings both strategic thinking and creativity to her work, while maintaining exceptional attention to detail in how campaigns and initiatives are executed. She is deeply invested in the brands she supports and approaches every project with a clear commitment to long-term growth and brand stewardship. Any team would be lucky to have her.
— Laura T, Marketing Specialist at Partytrick